Sending emails and receiving notifications with Sumac

Sending emails and receiving notifications with Sumac

There are a few types of emails that Sumac can send:
  1. Sumac can send email notifications to you and other members of your team about activities that happen in your database,
  2. You can launch a one-off email from you to a single contact in your Sumac database,
  3. You can send a bulk email from you to many contacts in your Sumac database, or
  4. You can integrate your Sumac database with external email marketing apps to send mass emails to your contacts (e.g. Constant Contact or MailChimp).
This article explains how to set up your database to send emails, along with the benefits each of these email features provides you. To start sending any of these kinds of emails through your Sumac database, the first step is setting up your email configuration!

Setting up Email Configuration in Sumac

Go to Utilities > Customize Database > Offices. In Sumac, your Office record holds important information about your organization name, address, and email configuration.

Double-click your Office Name, to edit the email configuration, or click "New" to create a brand new office and fill in the information in the top section.  When setting up your Office, the Organization Name is the name of your organization as it appears when you log in to Sumac (see below). The Visible name is what will show on your email communications.

If you have different email accounts you want to use in Sumac, it's a good idea to set up multiple offices!  This allows you to configure different email accounts, set up different sender names (e.g. “My organization’s newsletter"), or have a separate sending address for your development team, your membership office, and your case management team.

In the bottom section, you’ll see Email Settings. There are 3 ways to configure Sumac with your outgoing Email address:
The first option is to enter your email’s SMTP details. Your Email Service Provider or IT support can provide these. Using SMTP will send email through your email server.
The other two options are Sumac’s Gmail or Office 365 integration. To use either of these options, select the option you want to use and then click Login. Sumac will open your web browser, ask you to log in, and your email account will be connected.

Important Note for Sending Bulk Emails:

Whether you are using your own SMTP server, or your Gmail or Office365 account to send emails through Sumac, your email account likely has some restrictions on the number of emails you can send out over a certain time period. For example, your SMTP server may only allow sending up to 500 emails in one day, or 100 emails per hour.

Sumac allows you to group the emails you are sending into smaller batches to avoid hitting those limits, but you should confirm what the sending limits are for your email server before sending bulk emails in Sumac.

Setting up Email Notifiers from Sumac

Your Sumac database can automatically notify users when there are changes to Sumac, for example when:
  1. a contact makes their very first donation to your organization
  2. you receive a donation over a certain amount
  3. you receive a donation to a specific fund, or of a certain type
  4. a new contact is added to the database
  5. a new registration is received
  6. case records are created
  7. volunteers sign up
  8. and more!
Sumac calls these email notifications "Notifiers," and they can be a very helpful way to stay informed of important activities in your database.
The notifications you can receive depend on the add-ons in your Sumac database.
To set up Notifiers, you need to be a Sumac Administrator.  Go to Utilities > Customize Database > Notifiers. Click New to add a new Notifier.  Provide the email subject you want to see for the notification, and the email address you want the notification to go to. Next, put a check mark next to the Notifier you want to see. In the screenshot below, you'll see an example of how to set up a Notifer for when a new online donation is received:

Click OK to save the Notifier, then continue these steps to set up any other notifiers you and your team want to receive!

It is a good idea to set up individual Notifiers for each type of notification you want to receive. For example, if you want your Development director to receive an email notification when a contact makes their very first donation, when you receive a donation over $5000, and whenever you receive an online donation, set these up as three separate, unique Notifiers in Sumac.

Sending One-off emails in Sumac

If you want to send a simple email to a single contact, you can do this directly from the contact's record. In the Contact record, go to the appropriate Address tab to find their email address, then click the link icon next to their email address. Sumac will open your computer’s default mail program and address an email to them. 

Sumac will also open a communication record to remind you to save a record of that email in your database.

Sending a Bulk email in Sumac

When Sumac sends bulk emails, it merges information from the records in your database into an email template. With a typical mail merge, you might use a Word document as your template. With an email, you should use an HTML file as your template. This ensures that colours, fonts, links, images, etc. appear effectively in recipients' email inboxes. This means you need an HTML editor to make those templates. 

Sample HTML editors include SeaMonkey or Adobe. To learn more about creating HTML templates, click here. 

Integrating with Email Marketing Applications

Sumac can send your contacts' names and email addresses over to MailChimp, Constant Contact, or CQRC Engage. This makes it easy for you to take advantage of the email marketing capabilities those products provide! Your Sumac Administrator can set up the integration by going to Utilities > Customize Database > Field Values.  

Choose the Contacts area and select the “Email Services” Field Values. Click “New” and choose the type of Email Service you want - MailChimp, Constant Contact or CQRC Engage and then fill in the rest of the details.

To learn more about integrating with MailChimp, click here.
To learn more about integrating with Constant Contact, click here.

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