How does Sumac handle email unsubscribes?
If you are using Sumac for sending bulk emails, you have two options for handling unsubscribe requests:
1) You can integrate Sumac with your website to add an Unsubscribe page to your website (http://sumac.com/services-website-integration/), which would automatically update your Sumac database whenever someone unsubscribes from a mailing list. When sending a bulk email in Sumac, you must set up a template for the email you are sending. If you have integrated Sumac with your website, you can update your templates to include links to the Sumac page that allows the recipient to update their Communication Preferences and unsubscribe from that mailing, and this is automatically captured in your Sumac database.
2) If you choose not to integrate Sumac with your website, you can add a link in your email template that sends a reply to unsubscribe@YourCharity.org, for example. You can receive these unsubscribe email requests right in Sumac. Sumac can both send and receive emails. If you are doing this, Sumac will receive the unsubscribe email requests right within the Sumac database. Once they're in the database, you can select all the unsubscribe requests and update all those contacts in bulk to edit their Communication Preferences and remove them from that mailing list. Though you do have to initiate this process, you can do it all in bulk so that you're not manually updating each contact one-by-one.
If you are using an external email marketing tool to send bulk emails (like MailChimp or Constant Contact), that system typically handles spam reduction and unsubscribe requests for you. If you are using MailChimp or Constant Contact, Sumac does provide an integration that helps you to send your mailing list from Sumac into MailChimp or Constant Contact quickly and easily.
Does sending emails through Sumac slow down my network?
It would depend on the email. If it is structured correctly, so all the images and related documents are on your website (not embedded in the email), then the email is very small, and sending it takes a fraction of a second. It's likely you would not ...
Introduction to Email Templates in Sumac
In order to send emails using Sumac, you need to first create the template using an HTML Editor. Here we give you all the information you need to choose an editor, create a template, insert mail merge codes and upload the template to Sumac, so you’re ...
How-to Video: Email Donation Receipts (7:18)
How-to Video: Step 3. Send Bulk Email (4:25)
Script: https://sumac.com/assetswp/training-docs/Send%20Bulk%20Email.pdf Please note that the Email Batch Settings no longer appear in the Send Bulk Email window. Instead you can set the standard Email Batch Settings for your mail server in your ...
Can Sumac track email statistics (I.e. open rates, click-through statistics)?
If you have the Website Integration service, you can track “click-through statistics” on emails sent through Sumac. This means that it is possible to tell how many times your email recipients clicked on a particular link within the email. Keep in ...