How does Sumac handle email unsubscribes?

How does Sumac handle email unsubscribes?

If you are using Sumac for sending bulk emails, you have two options for handling unsubscribe requests:


1) You can integrate Sumac with your website to add an Unsubscribe page to your website, which will automatically update your Sumac database whenever someone unsubscribes from a mailing list. When sending a bulk email in Sumac, you must set up a template for the email you are sending. If you have integrated Sumac with your website, you can update your templates to include links to the Sumac page that allows the recipient to update their Communication Preferences and unsubscribe from that mailing, and this is automatically captured in your Sumac database.

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Note: this option requires our Online Forms solution. If you aren't already using Sumac for online forms, contact our team to learn more about adding this to your license!

2) If you choose not to integrate Sumac with your website, you can add a link in your email template that sends a reply to unsubscribe@YourCharity.org, for example. You can receive these unsubscribe email requests right in Sumac. Sumac can both send and receive emails. If you are doing this, Sumac will receive the unsubscribe email requests right within the Sumac database. Once they're in the database, you can select all the unsubscribe requests and update all those contacts in bulk to edit their Communication Preferences and remove them from that mailing list. Though you do have to initiate this process, you can do it all in bulk so that you're not manually updating each contact one-by-one.
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If you are using an external email marketing tool to send bulk emails (like MailChimp or Constant Contact), that system typically handles spam reduction and unsubscribe requests for you. If you are using MailChimp or Constant Contact, Sumac does provide an integration that helps you to send your mailing list from Sumac into MailChimp or Constant Contact quickly and easily.

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